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Romanticise and fantasise the organised and categorised.
Treat your spectacles as you would a lover. In most ways.
A song about people like you (probably). Listen to 'The Emotional Utilitarian'.
Meditations on millimetres and deliberations on dimensions.
Listen to The Cubitts Podcast
Gerald Summers. Maker of simple furniture. Plywood poet. Emotional Utilitarian. Read more in our journal.
The extraordinary utility, the storied quite ordinary.
Donald Judd was equally concerned with loosening the grip of metaphor on art as finding a good lamp. Read more in our journal.
For the contemplative meticulous, romantics for particulars.
‘Everything is sculpture.’ Discover Isamu Noguchi, Emotional Utilitarian.
Caring for your spectacles. A guide for the Emotional Utilitarian.
Hard not to feel a tingle when the well-designed essential fulfils its potential.
‘Sometimes all that is required is the choice of a beautiful material worked with sincere simplicity.’ Discover Eileen Gray, Emotional Utilitarian.
When it comes to spectacle sizing, the Emotional Utilitarian is sensitive to a millimetre’s inaccuracy.
For the pragmatic enigmatic, systematic charismatic.
Beauty and harmony are rooted in the ancient measurement of the cubit. Coincidence? Yes.
The time for speculation is now. Try on spectacles virtually with The Speculator.
Find a frame to suit your character. Or the character you’d like to be.
9.5 out of 10 people would recommend Cubitts. We're working on the other 0.5.
With any work of art, it’s what’s inside the frame that counts. Our exquisite lenses.
The Newsletter. Click here to sign up for advice on choosing better spectacles, care tips, exclusive access and invites, and more.
The first rule of choosing a spectacle style: there are no rules. Only guidelines.
If your spectacles live on the wild side, we offer complimentary frame rehabs.
An aluminium sanctuary. A case to call home.
The eyes are windows to the soul. The Speculator is a window to the future.
Your eyes are about 1 inch across and weigh 0.25 ounces.
To browse slowly is to own with commitment.
Our eye exams are about much more than just checking your prescription. Click here to book.
Frames in extra small to extra large. Goldilocks would have a lovely time.
The human eye can differentiate approximately 10 million different colours.
In both objects and people, highly-polished is only half as interesting as handsomely scuffed.
Ommetaphobia is the fear of eyes.
There is no one more interesting than you. It’s time to choose a frame.
'Speculator, speculator, on the screen. Do I suit Army Green?'
Cubitts | Virtual Try On

The Speculator

See frames on your equally magnificent face, with our virtual try on tool.

Cubitts | Virtual try on
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The Speculator

→ Try our virtual try on.

Cubitts | Virtual Try On

In an elegantly-designed yet upbeat and lively London Cubitts’ room, a group of people can’t wait to read what you’re about to write.

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Copyright Cubitts 2023

We want to change the spectacles industry for the better.

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