Stores

37 Marshall Street, Soho, W1F 7EZ

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Soho

Services

Routine exam
Frame repairs and adjustments
Lens changes
Bespoke services
Not wheelchair accessible

Opening hours

Monday - Friday 10am-7pm
Saturday - 10am - 6pm
Sunday - 12pm-6pm
Closed Monday 19th for the bank holiday

Address

37 Marshall Street,
Soho,
London,
W1F 7EZ

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The design of our very first store is inspired by the Soho ‘milk bars’ - vibrant meeting places that were central to youth culture in the 1930s, before reaching their mid-century pomp in the 50s.

The design includes a chequered vinyl floor, wood panelled walls, and brushed aluminium details, referencing the adult video booths of the 1950s. A neon ‘Peepers Show’ sign ushers visitors downstairs to the waiting room, which has been reimagined as a basement boudoir, complete with velour curtain and mood lighting.

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Our stores have their own collection of bespoke, made-to-order frames, offered in 140 acetate colours or ethically-sourced water buffalo horn. Available exclusively at this location is The Soho Collection, a collection of four silhouettes inspired by and named after the surrounding streets and interesting persons including Compton a frame designed for Colin Henry Wilson, author of 'Adrift in Soho'.

About Soho

This store is open and offers all of our regular services, including frame repairs and adjustments, lens changes and spectacle fittings, and eye examinations. Regrettably, this store is not wheelchair accessible.

We have been working hard to ensure our store and our team are able to meet you safely. Please expect additional safety measures to be in place during your visit.

We look forward to seeing you soon.

Design Notes

The design of our very first store is inspired by the Soho ‘milk bars’ - vibrant meeting places that were central to youth culture in the 1930s, before reaching their mid-century pomp in the 50s.

The design includes a chequered vinyl floor, wood panelled walls, and brushed aluminium details, referencing the adult video booths of the 1950s. A neon ‘Peepers Show’ sign ushers visitors downstairs to the waiting room, which has been reimagined as a basement boudoir, complete with velour curtain and mood lighting.