37 Marshall Street, Soho, W1F 7EZ

The design of our very first store is inspired by the Soho ‘milk bars’ - vibrant meeting places that were central to youth culture in the 1930s, before reaching their mid-century pomp in the 50s.

The design includes a chequered vinyl floor, wood panelled walls, and brushed aluminium details, referencing the adult video booths of the 1950s. A neon ‘Peepers Show’ sign ushers visitors downstairs to the waiting room, which has been reimagined as a basement boudoir, complete with velour curtain and mood lighting.

Our stores have their own collection of bespoke, made-to-order frames, offered in 140 acetate colours or ethically-sourced water buffalo horn. Available exclusively at this location is The Soho Collection, a collection of four silhouettes inspired by and named after the surrounding streets and interesting persons including Compton a frame designed for Colin Henry Wilson, author of 'Adrift in Soho'.