'Jazzy knobs collect dust.' So went the mantra of Ernő Goldfinger, in whose shadow our Notting Hill store sits (in more ways than one). Goldfinger’s infamous brutalist masterpiece, Trellick Tower, looms just up the Golborne Road, casting its modernist spell on our humble spectacle shop. The magnificent corner plot, straddling the Golborne and Portobello Roads, is bathed in the same terracotta red used by Ernő for his living room.

Inside, there isn’t a jazzy knob to be found. Inside, a gently curving central table and chairs are inspired by the fittings he made for his home on 2 Willow Road, while signage and concertina shelving are inspired by his work on the now demolished Odeon Cinema in Elephant and Castle. We’ve even made our very own – very simple – doorknob.

The area became home to London's Spanish community in 1937, who began arriving as refugees from the Spanish Civil War. Later, a large Portuguese community settled, for whom this building once served as a bakery. More recently it became home to the largest Moroccan population in England.

A colour palette of jewel toned acetate, and a testing room bathed in the same Yves Klein Blue as the Jardin Majorelle in Marrakech, pay homage to ‘Little Morocco’.