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Herbrand Bold REDUX

£250 including prescription lenses

Redux. To bring back. To revive. A limited run of frames, made from tiny chips of wasted acetate gathered from the floor of our workshop. Each is completely unique, a changing kaleidoscope autonomously formed by the tastes of bespoke clients who came before. A vibrant interpretation of our most classically timeless silhouette, Herbrand Bold.

  • 100% recycled cellulose acetate
  • Pin-drilled signature Cubitts rivets
  • 2/3 charniere hinges with Teflon coated screws
  • UV protection


  • ZEISS ClearView Lenses, with DuraVision® coatings on all prescription orders
  • Ultra-strong grooved aluminium protective case
  • Refillable lens cleaner, cloth and Cubitts bookmark
  • Two-year warranty on frames and lenses, plus a 30-day no-quibble return
  • Complimentary frame rehab after a year

The craft

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Subtle design details, crafted from offcut acetate.

See it on a model

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Herbrand Bold REDUX

Mal has a medium head and medium nose.

Herbrand Bold REDUX

Charlie has a narrow head and medium nose.