Made to Measure

When they come to write your biography, it’s the subtlest of details which reveal the grand schema. Tiny decisions of taste which tell us everything.

Made to Measure is where Cubitts comes closest to quiet magic. It begins with something familiar – a Cubitts frame that already exists in our library – and slowly transforms it into something that could only ever belong to you. Rather than simply choosing between small, medium, or large, you select a silhouette you are drawn to, and we rebuild it around your face, adjusting every key dimension so that it fits you with an almost eerie inevitability. It is not a different size of the same frame; it is your version of that frame.

The process starts with the scan. Using our patent pending technology, we capture your face from every angle, recording its contours down to fractions of a millimetre. The bridge of your nose, the width of your crest, the depth of your eye sockets, the angle at which your temples meet your head, the line of your ears – all of these small details are mapped and stored as a permanent “last” of your head. Traditional spectacle fitting relies on a handful of manual measurements and educated guesswork. Made to Measure replaces that guesswork with data, so that the frame is not just close, but precisely tuned.
Once we have your measurements, we move into selection. You choose a Cubitts silhouette from more than 250 shapes – round, square, panto, angular, delicate, architectural – and then we begin to think about how it should live on your face. The lens size can be increased or reduced, the bridge height and width refined, the temples lengthened, shortened, or subtly reshaped. We talk about how you want to look, but also how you want to feel: lighter on the nose, more secure for cycling, more open for reading, or more enclosing for screen work. You then explore colour from our extended library of acetates and finishes, from quietly dense tortoiseshells and deep monochromes to translucent washes and more expressive combinations. At each stage, the design is guided by the scan, so that aesthetic choices do not come at the cost of comfort or optical performance.

Behind the scenes, our design team takes your chosen silhouette and rebuilds it around your facial data. The bridge is sculpted to match the specific slope and crest of your nose, the frame front is angled to align the lenses with your pupils, and the temples are set to follow the natural line of your head, rather than pushing or pinching. The aim is to remove all those tiny irritations that most spectacle wearers simply tolerate – the red marks on the nose, the frame that slides when you look down, the temple that presses behind one ear – and to replace them with a fit that almost disappears in daily use. If anything is not quite right, our frame fit guarantee means we will continue to refine and, if necessary, remake until it is.
Your Made to Measure frame is then produced through the same careful making process as our Bespoke commissions. It is cut, shaped, and polished in stages, with each surface and edge brought up to a deep, tactile finish. Hinges are set with structural pins, temples are balanced and aligned, and the completed frame is checked against your original design and measurements. Finally, ZEISS lenses are made to your prescription and fitted into the frame, and any chosen engraving is added – perhaps your initials, or the name of the silhouette that has now become yours.
The result sits somewhere between ready to wear and Bespoke. You start with a Cubitts design that you already know you love, and end with a version that belongs uniquely to you. It looks like the frame you chose, but feels like it could never have been made for anyone else.