Cubitts’ very first store is a 19th century shopfront on the corner of the historic Ganton and Marshall Streets, designed in homage to Soho’s colourful past. A neon ‘EYES EYES EYES’ sign lets patrons know they're in the right place.

Inside, we’ve taken design cues from Soho ‘milk bars’, vibrant meeting places that were central to youth culture in the 1930s, before reaching their mid-century pomp in the 50s. The store makes reference to notable examples like Sunshine, Moo Cow, and Moka Ris, with lightbox signage integrated into the metal-trim cladding, and a black and white chequered vinyl floor.

Wood panelled walls and brushed aluminium details reference adult film booths of the 1950s, while a neon ‘Peepers Show’ sign ushers visitors to the downstairs waiting room, reimagined as a basement boudoir with velour curtains and red mood lighting.

An antique Caori cocktail table designed by Vico Magistretti in 1961 serves as a focal point on the ground floor. Featuring a brushed aluminium tabletop and several concealed compartments for records and magazines, it has been adapted for spectacle display. The store also features a desk lamp by the Czech designer Josef Hurka in the 1960s for the manufacturer Napako, and an Eileen Gray E-1207 coffee table.