About Cubitts

We believe our three century old industry is not fit for purpose. And that we can fix it.

Our industry has become staid and uninspiring, characterised by badly made and fitted frames, confusing and overcomplicated processes, clinical and unfriendly environments, aggressive sales patter, and excessive wastage.

But it doesn’t need to be that way.

Spectacles are important, and should be treated as such. They don’t just give you the wonders of improved vision, but they can become an extension of you.

A perfectly fitting, well made and well chosen pair of spectacles should be a right, not a privilege.

Our promises to you

Cubitts loves an infrequent shopper

Someone who makes a careful choice, finding a frame that suits their character … or the character they’d like to be … and then maintaining and repairing as necessary. Our workshop is designed to welcome in Cubitts spectacles that have seen a lot of life and make them feel young again.

That’s why we don’t use the word sustainability at Cubitts. We use Redux. A post-positive adjective meaning “brought back, or restored”. Our mission is to design timeless products that can be used, repaired, and ultimately recycled or remanufactured.

Frame rehab

We offer every Cubitts customer a complimentary frame rehab after their first year of frame ownership, which includes a thorough cleaning and a complimentary adjustment.

Repairs and readjustments, for life

We will always favour repairing a frame over replacing it. All of our stores have on-site repair workshops, and our frames are made in a way that makes them much easier to service and repair than most.

Explore our services page for more information.