Pleasure of Reason

We make frames to last a lifetime, marrying traditional techniques and modern technology. A slower approach to spectacle making, but a better one, allowing the frame to be worn, serviced, and repaired for a lifetime.

Cubitts frames are fitted with the highest quality ZEISS Clearview lenses. We won’t charge you extra for the necessities. Our lenses include ZEISS DuraVision® coatings as standard, with antistatic, hydrophobic, scratch resistance, anti-reflective, and UV protection.

Our spectacles and sunglasses are made to last a lifetime. We offer repairs, lens changes and adjustments for life, as well as complimentary cleaning cloths, and a frame service after one year of use.

Buying spectacles should be a transparent and fair process. We offer three standard pricing levels, with lenses included. Acetate and steel (£175), titanium (£275), and Bespoke (£375). All our frames include shipping, no-quibble returns, and a 2 year warranty, including our ZEISS anti-scratch policy.