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Meet Hyper Oat – Sunglasses reimagined by Minor Figures

Known for their playful design language and cult oat drinks, Minor Figures’ world is typically 2D. But together, we’ve brought it boldly into three dimensions, through four experimental sunglasses bursting with colour, function, and flavour.

 

Introducing Hyper Oat — a four gloriously irreverent sunglasses frames.

The four flavours were rendered in acetate made for the collaboration, featuring laminated internal layers and encapsulated air bubbles. The temples were then filled with brightly coloured liquid, sloshing gently as you move, part nostalgic snow globe, part anti-anxiety aid.

  • Turmeric (Top): A sharp-edged amber cat-eye, equal parts 1960s siren and turmeric tonic shot. Semi-translucent, with a burnt-sunset hue that turns golden in direct sun.
  • Berry (Second): A glossy, bubblegum pink oval with an unapologetically plump silhouette, paying homage to the fruit-forward burst of Minor Figures’ berry oat.
  • Mango (Third): A heart-shaped yellow confection with mirrored "HYPER OAT" branding on the lens, inspired by childhood sunglasses and overripe stone fruit.
  • Matcha (Bottom): A deep green, jelly-like wraparound with a softly surreal form — part vegetable, part vision, all verdant.

See Them (and Sip Them)

We’ll be unveiling the collection at a one-off tasting event at Cubitts Broadway Market, on Friday July 12th, 10–12pm. Come and try the new Hyper Oat flavours and see the four collaborative frames up close.

About Bespoke+

Cubitts Bespoke+ is our most creative, most expressive service. It’s where form meets imagination, and where eyewear becomes wearable art. A place to stretch proportions, combine unexpected materials, and create frames completely tailored to the individual.

This collaboration with Minor Figures is both a celebration of what Bespoke+ can do and an invitation to imagine your own one-off creation.