Raw Edge

For 2026, British Sunnies Time is a three-part campaign marking the arrival and progression of British Summer Time. Each stage is accompanied by writing from Thomas Sharp, and shot on location around London by Jethro Marshall -an exploration of what summer means as it ebbs and flows; its false starts, sudden arrivals, and long, fading evenings.

The first chapter, Anticipation, celebrates the moment just before; that particular charge in the air when the clocks move forward and summer begins to feel possible.

To coincide with Anticiaption is the launch of our first range, Raw Edge- a celebration of process; revealing rather than concealing the marks of making.

Its exposed CNC finish draws attention to the more than fifty stages of production behind every Cubitts frame, making manufacture a visible part of the design language. The result is a collection that reworks familiar sunglass archetypes through a more sculptural, process-led lens.

Built around four silhouettes -  panto, square, rectangle, and aviator; the Editions takes silhouettes already deeply rooted in Cubitts and sharpens them through a new formal language.

Chamfered planes, exposed cut lines, and controlled geometry give each frame a stronger architectural presence.

Wheeler is a classic panto shape reworked through a sharper, more contemporary lens. Wheeler takes its cues from familiar mid-century frames, but introduces a subtler teardrop line, more controlled transitions, and a clearer sense of structure. A defined keyhole bridge keeps the shape grounded. Familiar in silhouette; more sculptural in feel.

Brydon is an imposing library frame with a low, horizontal stance and a distinctly architectural character. Drawing on mid-century library frames, it pares the form back to clear geometry; a broad brow, shallow lens height, and saddle bridge combine to create something steady and direct. Crisp edges and minimal surface curvature give it a raw, deliberate presence without overcomplicating the design.

Clayton reinterprets the aviator through a more structural lens. Inspired by late-1970s sports and utility frames, it pairs a broad brow line with angular lens geometry for a silhouette that feels both forceful and balanced. The cut-out bridge detail gives the frame its defining character, while a softened lower rim keeps the shape cohesive and wearable.

Randell is a direct expression of width and structure. Inspired by early 1960s acetate frames, its bold rectangular silhouette is defined by a strong brow line, a low straight bridge, and a front that feels broad, stable, and self-assured. Subtle lens chamfering softens the mass just enough, keeping the frame weighty but resolved.