You’ll find Cubitts’ first store outside the UK in the shade of a rare downtown tree, swathed in sage green with windows spilling opal-dulled light. The site at 103 Mercer was built in 1900, and sits beside a rare nineteenth century brick house that’s played host to dressmaker, brothel, printmaker, hatter, and jeweller in its two centuries. Built before SoHo had acquired its artistic character, or even its name, this little stretch of Mercer Street is a snapshot of another time. Number 103 is one of the smallest sites in Manhattan. But great things come in small packages, and Cubitts SoHo was designed with the ornate precision of a jewellery box. Pools of brick red paint meet ebonised ash and dashes of stainless steel. A glistening central S-shaped spectacle display gleams with a reverence for Streamline Moderne and American industrial design.

Areas of glamorous darkness, crisp lines, and soft lighting take cues from Edward Hopper paintings, while an underlying structured geometry borrows from erstwhile neighbour Donald Judd. Furnishings include a ‘Opalino’ Vase designed by Tommaso Buzzi, 1930s Maison Desny silver Vases, an LC8 stool by Charlotte Perriand, a bespoke parchment table lamp by Tutto Bene, and custom marble 'hand' mirrors. Tributes to the city continue into the bathroom, where walls papered with aluminium foil pay homage to Warhol’s Silver Factory.