The community surrounding the Cubitts, Notting Hill is a very diverse one. It’s what makes it the vibrant and colourful area that it is today. Located on the corner of Portobello and Golborne Road puts Cubitts in the midst of a variety of interesting places to explore. Like the Notting Hill market, the infamous Lisboa Patisserie or architectural genius that is the Trellick Tower, to name a few.
The area of Notting Hill has also become increasingly cycle friendly of late, as has the rest of London. This was our main inspiration behind the Notting Hill cloth design, and the choice of charity too. Designed by Giovanni and Varman, proceeds from this cloth will be donated to The Bike Project - a charity that takes in second hand bikes, refurbishes them and donates them to refugees and asylum seekers in the UK. Having fled persecution and atrocity in their country of origin, most refugees arrive in the UK with absolutely nothing.
A bike helps them access food banks, legal advice, healthcare, education and much more. If they’re lucky enough to receive official refugee status, a bike can help refugees find employment too. So far The Bike Project has helped support refugees from over 74 countries, and with this latest cloth we hope to increase that even further.